Read AppleTv blog posts at TO THE NEW Blog

Building a Scalable OTT Player for Apple TV: Architecture and Best Practices

Chandra Shekhar Rai — Fri, 31 Jul 2026 05:43:58 +0000

Introduction As streaming services continue to evolve, users expect a seamless and feature-rich viewing experience across all devices, including Apple TV. While AVPlayerViewController offers a robust playback solution out of the box, modern OTT platforms often require greater flexibility to support custom branding, advanced playback controls, personalised content recommendations, analytics, advertisements, and DRM. Building a […]

The post Building a Scalable OTT Player for Apple TV: Architecture and Best Practices first appeared on TO THE NEW Blog.

Building a Custom AVPlayer on tvOS: Tips and Best Practices

Chandra Shekhar Rai — Wed, 03 Sep 2025 04:55:17 +0000

Introduction Apple’s AVPlayer is the core of media playback on iOS, macOS, and tvOS. On Apple TV, most developers start with AVPlayerViewController for its built-in controls, subtitles, and “Up Next.” But when you need custom branding, interactive overlays, or advanced analytics, its limitations quickly appear. That’s when building a custom AVPlayer experience becomes essential along […]

The post Building a Custom AVPlayer on tvOS: Tips and Best Practices first appeared on TO THE NEW Blog.

A Guide to Handling Focus in Apple TV Apps with SwiftUI

Mukul Sharma — Sun, 31 Aug 2025 19:03:32 +0000

Introduction In Apple TV, the centre of user interaction is the focus engine. Apple TV does not use the touchscreen like iPhones and iPads, where one taps everything directly on the screen, but uses the remote control to navigate among the elements. This is to say that the usability of your app largely relies on […]

The post A Guide to Handling Focus in Apple TV Apps with SwiftUI first appeared on TO THE NEW Blog.

Apple TV Focus Engine: Step-by-Step Guide for Developers

Shephali Srivas — Mon, 18 Aug 2025 05:32:05 +0000

As an Apple TV developer, I have a major challenge to work with Focus Engine. So basically, Focus engine is used to navigate or redirect your focus to one to another. The Focus Engine works seamlessly with Siri Remote actions such as up, down, left, and right. The main challenge, however, lies in navigating focus […]

The post Apple TV Focus Engine: Step-by-Step Guide for Developers first appeared on TO THE NEW Blog.

Introduction to SRT (Secure Reliable Transport)

Chandra Shekhar Rai — Wed, 23 Jul 2025 07:24:28 +0000

Introduction SRT (Secure Reliable Transport) is an open-source video transport protocol developed by Haivision Systems Inc. in 2013. It’s designed to optimize video streaming performance across unpredictable networks, ensuring secure and reliable delivery of high-quality, low-latency streams. SRT was born to solve the “Live over Internet Protocol” problem. Making it possible to stream high-quality, low-latency […]

The post Introduction to SRT (Secure Reliable Transport) first appeared on TO THE NEW Blog.

Unlocking the World of Apple TV Development: Swift for Beginners

Shephali Srivas — Sun, 30 Mar 2025 08:43:54 +0000

In 2007, Apple Inc. launched the Apple TV for a new age of content consumers, with an interactive user interface, easy-to-use navigation by Siri Remote, and an introduction to a theatre-like experience at home. What is tvOS? Apple Inc. has designed and developed a new operating system, called TVOS, especially for Apple TV. TVOS uses […]

The post Unlocking the World of Apple TV Development: Swift for Beginners first appeared on TO THE NEW Blog.

Cracking the code: Apple’s DRM Technology (Part-1)

Chandra Shekhar Rai — Thu, 05 Oct 2023 06:25:26 +0000

Introduction to Fairplay DRM “Fairplay DRM” is basically Apple’s Digital rights management technology. Fairplay is also known as Fairplay Streaming (FPS), whose main role is securely delivering the encrypted contents through HTTP Live Streaming Protocol. It prevents video download as well as ensures screen recording protection when protected content is streaming. In other words, Fairplay […]

The post Cracking the code: Apple’s DRM Technology (Part-1) first appeared on TO THE NEW Blog.