Read CustomerExperience blog posts at TO THE NEW Blog https://www.tothenew.com/blog Fri, 07 Aug 2026 17:05:29 +0000 en-US hourly 1 https://wordpress.org/?v=6.2.2 Beyond the Ticket: How the Global Lottery is Reimagining Customer Experience for the Connected Era https://www.tothenew.com/blog/beyond-the-ticket-how-the-global-lottery-is-reimagining-customer-experience-for-the-connected-era/ https://www.tothenew.com/blog/beyond-the-ticket-how-the-global-lottery-is-reimagining-customer-experience-for-the-connected-era/#respond Mon, 03 Aug 2026 13:36:12 +0000 https://www.tothenew.com/blog/?p=81094 Introduction From banking and retail to healthcare, legacy industries are being reshaped by digital transformation. One sector that often goes unnoticed but offers some of the most fascinating lessons is the lottery industry. Behind the simple act of buying a lottery ticket lies a complex ecosystem balancing technology, public trust, regulatory compliance, and retail partnerships. […]

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]]> https://www.tothenew.com/blog/beyond-the-ticket-how-the-global-lottery-is-reimagining-customer-experience-for-the-connected-era/feed/ 0 From Sign-Up to Renewal: Building User-Centric Subscription Experiences in OTT https://www.tothenew.com/blog/from-sign-up-to-renewal-building-user-centric-subscription-experiences-in-ott/ https://www.tothenew.com/blog/from-sign-up-to-renewal-building-user-centric-subscription-experiences-in-ott/#respond Fri, 31 Oct 2025 13:11:09 +0000 https://www.tothenew.com/blog/?p=76731 Introduction Managing subscriptions across multiple countries, currencies, and payment methods is one of the hardest problems in OTT. Every region comes with its own pricing logic, preferred payment partners, and entitlement rules – and before long, your “simple plan” starts fracturing into dozens of country-specific variants. Our Subscription Management Solution was built to simplify this […]

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]]> https://www.tothenew.com/blog/from-sign-up-to-renewal-building-user-centric-subscription-experiences-in-ott/feed/ 0 Leadership in the Age of AI + AWS https://www.tothenew.com/blog/leadership-in-the-age-of-ai-aws/ https://www.tothenew.com/blog/leadership-in-the-age-of-ai-aws/#respond Fri, 05 Sep 2025 17:44:38 +0000 https://www.tothenew.com/blog/?p=74966 Artificial Intelligence has managed to move from research labs to boardroom conversations. Today, every technology leader is under pressure to “do AI.” Customers want personalized experiences, competitors are embedding AI into their offerings, and investors expect a clear AI strategy in every roadmap. But here’s the hard truth: the majority of AI projects fail to […]

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]]> https://www.tothenew.com/blog/leadership-in-the-age-of-ai-aws/feed/ 0 Empathy in Business Analysis: Understanding the User’s Perspective https://www.tothenew.com/blog/empathy-in-business-analysis-understanding-the-users-perspective/ https://www.tothenew.com/blog/empathy-in-business-analysis-understanding-the-users-perspective/#respond Mon, 20 Jan 2025 04:41:25 +0000 https://www.tothenew.com/blog/?p=69375 In today’s fast-paced and user-driven world, delivering solutions that truly resonate with users requires more than technical expertise and project management. It demands empathy. For Business Analysts (BAs), empathy is a powerful tool that bridges the gap between business goals and user needs, ensuring that the solutions designed are both functional and meaningful. The Role […]

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]]> https://www.tothenew.com/blog/empathy-in-business-analysis-understanding-the-users-perspective/feed/ 0 Optimizing Tailored Customer Experiences with Marketo’s Custom Objects https://www.tothenew.com/blog/optimizing-tailored-customer-experiences-with-marketos-custom-objects/ https://www.tothenew.com/blog/optimizing-tailored-customer-experiences-with-marketos-custom-objects/#respond Mon, 20 May 2024 08:22:54 +0000 https://www.tothenew.com/blog/?p=61555 In the contemporary marketing arena driven by data, comprehending your audience holds the utmost importance. Marketo Custom Objects presents marketers with a potent resource to acquire and utilize specialized data that surpasses conventional lead and contact fields. This guide delves into the intricacies of Marketo custom objects and elucidates how they can transform your marketing […]

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